Brick and Mortar

The dream to open a motorcycle shop has taken many shapes and forms over the last few years for us. We’ve discussed a dealership, a bike-themed restaurant, even an adventure tour business. What we have landed on is our favorite version yet, the motorcycle gear shop. We are a unique store, not leaning too heavily into any particular rider type; if you ride, you’ll find something interesting at Sully’s. We love vintage bikes, cafe racers, sport bikes, V-twins, scooters, and adventure bikes too! We imagined a place where all these riders would feel welcome and comfortable. But to make this vision come true, we needed a special home. In looking for a historic, lovingly cared for building, we didn’t have to go any further than our own backyard, downtown Sheboygan, Wisconsin. 

Sully’s HQ can be found in the Bowler Building at 815 North 8th Street. We love this spot for so many reasons. Our neighbors include a performing arts center, fabulous restaurants, a yoga studio, a coffee and music venue, library, and countless small businesses driven by the same entrepreneurial spirit that fuels Sully’s. Watching this dream take physical shape in our brick and mortar space is almost as much fun as that first spring ride. If you ever find yourself in Sheboygan, please put your kickstand down and come in and say hello.